Apart from the official Walmart store, there is a whole different Walmart site similar to the Walmart store, which is known as the Walmart marketplace.
Interested sellers can join the Walmart marketplace and sell their items. This Walmart marketplace comprises different third party sellers with some of them being there for so long. Most times, this is because the Walmart marketplace fits them and they are making money from it.
However, as someone who intends to start out selling on the Walmart marketplace, and asking yourself why would you be a good fit for Walmart marketplace? Well, then we are just about to find that out.
What Is Walmart Marketplace?
The Walmart marketplace is a division of Walmart that simply allows third party sellers to list their items for sale. There are always customers that come to Walmart marketplace to buy different items of their choice.
Selling on the Walmart marketplace is pretty simple and it is quite similar to what is done in eCommerce sites just as eBay, Amazon, Alibaba, Vinted, etc; where they allow verified sellers to list their items for sale.
Why Would You Be A Good Fit For Walmart Marketplace?

Anyone can be a good fit for the Walmart marketplace if they meet the Walmart marketplace requirements. And the Walmart marketplace requirements is usually where the problem lies, as the requirements are top tier and form part of Walmart efforts in ensuring that the Walmart marketplace is free of scam, and has sellers who sell high quality products to buyers. To help them with this, the Walmart marketplace customer service is on standby 24/7 to help out.
Walmart Marketplace Requirements
As I had said earlier, one of the things required in the Walmart marketplace is honesty. However, this is not the only Walmart marketplace requirement, as there are a few others. Below are a few Walmart marketplace requirements.
- A verified business address (preferably, a W9 or W8 and EIN Verification Letter from the Department of Treasury that verifies your US business address or place of physical operations).
- United States Business Tax ID (SSN not accepted).
- US Business address.
- Address or place of physical operations.
- Information about products.
What Qualities Does Walmart Look For When Inviting A Seller To Join Walmart Marketplace?
According to Walmart, when inviting a seller to join the Walmart marketplace, they are looking for reputable brands that provide a quality and first-class customer service, a quality product, and ensure that their customers are satisfied.
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How To Join Walmart Marketplace
Basically, the process of applying to the Walmart marketplace is a very simple process. And once you have met the requirements, you can join it if you want to. Below are steps on how to join the Walmart marketplace –
- Visit the official Walmart marketplace website at marketplace.walmart.com.
- Click on Get Started.
- Provide your email address.
- Verify your email address.
- Provide all the information required about your business.
- Click Continue to send the electronic form to Walmart.
- Wait for Walmart approval.
How Does Walmart Approve Sellers?
Walmart only approves sellers who have met the rules, and have satisfied the requirements of their Walmart marketplace. It takes Walmart about 2 weeks or 3 weeks to approve sellers who have met their requirements.
What Types Of Items Can I Sell On Walmart Marketplace?
It is important to note that the Walmart store and Walmart.com are quite separate. And some items that can be sold in the store are not sold online. However, all items that are sold online, can be sold in the Walmart marketplace. Below are a few of such items.
- Electronics.
- Household Essentials.
- Toys & Video Games.
- Sports & Outdoors.
- Baby.
- Clothing.
- Shoes.
- Fashion Accessories.
- Home Improvement.
- Pets.
Are There Fees For Selling On Walmart Marketplace?
No, there are no fees for selling on the Walmart marketplace. It is completely free, and no fees or hidden charges are placed on the sellers.
Does It Matter If I Am Fit To Sell At The Walmart Marketplace?
Yes, it does matter. And the reason is that Walmart marketplace has its own rules and requirements of accepting sellers. So, if you are not fit, and do not satisfy the requirements, then you are not allowed.
Is It Hard To Get Approved To Sell On Walmart Marketplace?
Not really. The key thing in getting approved to sell on Walmart marketplace is just to satisfy the Walmart marketplace requirements.
Can I Succeed On The Walmart Marketplace?
Yes, you can succeed on the Walmart marketplace if you are fit for it and you can attract a lot of buyers.
Is It Free To Sell On Walmart Marketplace?
Yes, it is absolutely free to sell on Walmart marketplace. No charges are applied.